TUI is turning to alternative markets such as the growing trend for a combined travel and remote working experience as it launches a new ‘workation’ package.
Due to the COVID-19 global pandemic working from home is now standard practice for many.
Workations could rise in popularity as more work flexibility is introduced as the nation heads back to the office.
TUI’s early entry into the workation market could see it become an early market leader.
With travel demand expected to return slowly, TUI is turning to alternative markets such as the growing trend for a combined travel and remote working experience as it launches a new ‘workation’ package in a bid to become a leading provider of this new travel service.
Due to the pandemic working from home is now standard practice for many and workations could rise in popularity as more work flexibility is introduced as the nation heads back to the office.
TUI has recognized this growing trend early and designed their package with remote working essentials in mind including Wi-Fi and a dedicated workspace in 30 of its global hotels. Remote working could become a mainstay for many, and TUI’s early entry into the workation market could see it become an early market leader.
A recent poll has shown a high preference for fewer visits to the office post-COVID-19 with 29% of global respondents only wishing to visit the office monthly, quarterly, or when requested by management. A further one in five (21%) never want to visit the office again.
Tags: TUI

