In the first six months of this year, Dubai welcomed around 8.36 million international overnight visitors. The number signifies a 3 percent growth in tourism volume as compared to the same period last year.
India is once again leading the visitor numbers, attracting almost the highest volumes during the first half of this year with 997000 visitors. Despite certain challenges, such as seating capacity and severe air traffic due to geopolitical volatilities, Dubai managed to attract that amount of visitors in the first half.
Also, Dubai managed to stir up interest in Indian visitors on a massive scale, especially due to high-impact delivery of segment and season-specific campaigns across the most accessible Tier-1 and Tier-2 cities. It also focused on promotions which are ‘family’ or ‘couple’ oriented, followed by Bollywood megastar Shah Rukh Khan-led global campaign #BeMyGuest.
Dubai’s tourism board has made strategic annual collaborations, launching campaigns with some of the biggest names in the travel ecosystem.
