MCLEAN, Va. - Hilton (NYSE: HLT) President and CEO Chris Nassetta today announced the company is on track to open more luxury properties in 2019 than in any previous year of its 100-year history, with seven hotels expected to open by year’s end – in addition to four openings earlier this year – across its luxury brands: Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts and Conrad Hotels & Resorts.
Hilton’s current and projected luxury openings in 2019, which join the 65 existing luxury properties, include:
- Waldorf Astoria: Waldorf Astoria Dubai International Financial Centre, Waldorf Astoria Los Cabos Pedregal and Waldorf Astoria Maldives Ithaafushi
- LXR: The Biltmore, Mayfair in London and Zemi Beach House Resort & Spa in Anguilla
- Conrad: Conrad Hangzhou, Conrad Hangzhou Tonglu, Conrad New York Midtown, Conrad Shenyang, Conrad Tianjin and Conrad Washington, DC
This record-breaking year marks the beginning of impressive momentum for Hilton’s luxury category and stems from more than a decade of strategic investments and planning. Following this year’s openings, Hilton’s luxury pipeline includes more than 30 properties, approximately 25 of which are expected to open through 2025.
“After more than a decade of honing Hilton’s distinct luxury offerings and investing in key markets around the globe, we are embarking upon a very exciting phase for the category,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “Over the next five years, starting with this year’s openings, we will start to see the positive impact of our efforts, and we are confident that our amazing portfolio of properties will reinvent luxury travel for Hilton – and for the entire industry.”
MORE THAN A DECADE IN THE MAKING
Luxury became a top priority for Hilton when Nassetta took over as President and CEO in 2007 and re-focused the company’s business strategy around organic growth. Hilton leadership mapped out a luxury growth strategy that centered on two priorities: refining the two core luxury brands at the time, Waldorf Astoria and Conrad, to resonate with specific customer needs; and bringing the brands to diversified markets. Last year, Hilton identified a gap among independent luxury hotels and launched LXR, its third luxury brand, to provide customers with a portfolio of distinctive, iconic hotels and resorts – full of character and individuality – that are backed by a world-class commercial engine.
“Hilton was among the first to predict that luxury travel was poised to take off across generations and markets in the years to come – and we wanted to be at the forefront of its reinvention,” said Ian Carter, president, global development, architecture, design and construction, Hilton. “Development in the luxury space requires time and resources to do it properly. Our thoughtful and targeted approach has enabled us to grow Hilton’s luxury presence globally – in many cases from the ground up – from new properties to spectacular conversions.”
GROWING GLOBAL DISTRIBUTION
As part of the enterprise’s organic growth strategy, Hilton’s luxury development team works with strong ownership groups to select markets and tailor the respective brand’s presence. Over the past decade, Hilton and its partners expanded the luxury category’s global presence from 15 to 29 countries and territories, and they are continuing to grow the portfolio with a finely curated pipeline of more than 30 signings that are diverse in regions and market-types.
Waldorf Astoria is growing to include more resort destinations, such as Los Cabos, Mexico and the Maldives, and is building a presence in more key urban markets like London (expected to open in 2021), San Francisco (expected to open in 2022) and Miami (expected to open in 2024). The Conrad brand, which has been concentrated in the Asia Pacific region, is gaining traction in other parts of the world, including the U.S. where it recently signed deals in Nashville (expected to open in 2021) and Orlando (expected to open in 2022) and opened a flagship property in Washington, D.C. LXR is gaining speed in a variety of markets with the additions of Anguilla’s world-class Zemi Beach resort and London’s sophisticated Biltmore Mayfair.
Hilton and its ownership partners continue to elevate and expand the company’s luxury offerings. The Waldorf Astoria hotels in New York and Las Vegas, as well as the Conrad in Miami, are among Hilton luxury properties undergoing substantial renovations to upgrade design and enhance the on-property experience. In addition, Hilton has increasingly invested in its luxury residential portfolio, which now includes more than 2,800 units across 22 properties.
HILTON’S LUXURY ADVANTAGE
Hilton has also made significant investments over the past decade in its commercial services for the luxury category, which have helped to attract new owners and improve performance of existing luxury properties.
The category has expanded its bench of talent across corporate and property functions, which has led to the development of best-in-class resources and solutions that drive profits and efficiencies for owners. For example, Hilton has hired experts to innovate its luxury food and beverage, architecture and design, and marketing offerings, as well as doubled its luxury sales team with a focus on group accounts and transient sales, and created a data and analytics function of more than 150 Team Members to further personalize and tailor the guest experience.
“Our success truly comes down to our people,” Rinck said. “We continue to hire the best talent in the business who ensure Hilton luxury is competitive in the travel landscape today and tomorrow.”
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Conrad Hotels & Resorts
Spanning more than five continents with nearly 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms – all while connecting with local and global culture. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting newsroom.hilton.com/conradhotels, and follow us on Facebook, Instagram, and Twitter.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio, including 15 properties either open or in development, that provide the comfort of a private home combined with the unsurpassed amenities and legendary service of Waldorf Astoria. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.
About LXR Hotels & Resorts
LXR Hotels & Resorts is Hilton’s luxury collection brand, with each location offering a singular travel experience native to its place, history, and tradition. Found in the world's most alluring destinations, LXR Hotels & Resorts immerse you in truly profound travel experiences. We've connected legendary luxury properties into a network of hotels that are set apart by an unrivaled commitment to personalized attention and luxurious, yet locally immersive experiences for their guests. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton Enterprise and its award-winning Hilton Honors program. Visit www.lxrhotels.com to learn more.
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