Beautiful images of Limerick captured by locals would feature in a global social media campaign for promoting the county as a tourist destination.
Photographs of Limerick’s Wild Atlantic Way will be shown worldwide as part of the ‘Call of the Wild’ initiative.
The campaign is organized by the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland, and it would urge local people in Limerick along the Wild Atlantic Way to share images and video of their hidden gems.
More than 4,000 images and videos of everything from landscapes to gourmet food known only to locals, but undiscovered by the rest of the world, were shared during the two-week campaign using #MyWildAtlanticWay.
A selection of entries from County Limerick will now feature in a set of videos that will be shared domestically and internationally via social media channels to highlight the beauty of the locality as a holiday destination.
The campaign targets international holidaymakers mostly, and will showcase the beauty of the West Coast. It is expected to be seen by more than one million targeted social media users over the next four weeks.
