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| Comfort Inn & Suites Fort Worth West |
ROCKVILLE, MD. - Choice Hotels International, Inc. has reached agreements with longtime franchisees Magnolia Hospitality Group and Champion Hotels for the development of eight midscale hotels to be located throughout the country, which include a mix of new construction and conversion projects as well as a dual-brand location.
Building on its decades-long relationship with Choice, Magnolia Hospitality Group will open five new hotels in Texas:
- Comfort Inn – Dallas
- Comfort Inn – Ft. Worth
- Sleep Inn – Dallas
- Mainstay Suites – Humble
- Mainstay Suites – Dallas
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| Sleep Inn – Dallas |
Champion Hotels, which has worked with Choice for four decades, signed franchise agreements for three Comfort properties:
- Comfort Inn – Schaumburg, Ill.
- Comfort Inn – Bloomington, Minn.
- Comfort Inn – Griswold, Conn.
"The growth of our midscale brands is a testament to our strong value proposition and outstanding product," said Brian Quinn, head of development, new construction, Choice Hotels. "Choice's long-lasting relationships with our franchisees sets us apart, allowing us to fortify our leadership in the expanding midscale segment."
Magnolia Hospitality Group is an experienced developer, opening their first hotel more than 30 years ago. Magnolia Hospitality Group now has several Choice hotels open or under development throughout Texas and Louisiana. Champion Hotels is the largest privately held hotel operator in the United States, with more than 150 franchised hotels.
"Choice has been an incredible teammate for many years, providing great support and resources throughout the development process and beyond. The recently executed franchise agreements exemplify our sustained confidence in Choice and their brands," said Mukund "Mike" Patel, chief executive officer, Magnolia Hospitality Group.
"Choice Hotels is committed to ensuring its brands deliver tremendous value for guests and owners alike. We've been especially impressed by how Choice and franchisees worked together to transform the Comfort brand - which guests now love more than ever," said Champ Patel, chief executive officer, Champion Hotels. "We look forward to continuing to invest in our portfolio, and Choice Hotels, for years to come."
Choice Hotels continues dual-brand expansion with Sarasota, Florida, opening
Choice Hotels International, Inc. has opened its newest dual-branded Sleep Inn and MainStay Suites location in Sarasota, Fla. The dual-brand concept offers a range of accommodations, which appeals to business, leisure, and extended-stay guests, while giving owners and developers the benefits of lower costs to build and operate. The dual-brand concept continues to increase in popularity across the United States with more than 100 Sleep Inn and MainStay Suites dual-brand hotels open or in the pipeline.
Choice Hotels International, Inc. has opened its newest dual-branded Sleep Inn and MainStay Suites location in Sarasota, Fla. The dual-brand concept offers a range of accommodations, which appeals to business, leisure, and extended-stay guests, while giving owners and developers the benefits of lower costs to build and operate. The dual-brand concept continues to increase in popularity across the United States with more than 100 Sleep Inn and MainStay Suites dual-brand hotels open or in the pipeline.
The new-construction 86-room Sarasota hotel reflects both brands' recently refreshed prototypes, including the Sleep Inn brand's simply stylish, nature-inspired aesthetic and the MainStay brand's open-concept design with sleek, modern amenities in all suites. Located at 5965 Brookhill Blvd., the Sleep Inn and MainStay Suites Sarasota is near some of the country's best beaches at Siesta Key and Lido Key, as well as high-end shopping and dining at St. Armand's Circle. The location is also close to Ed Smith Stadium, the spring training home of Major League Baseball's Baltimore Orioles, and Nathan Benderson Park, a 600-acre community park, featuring a rowing course and Regatta Center. There are also several universities, medical centers and technology companies nearby.
"As a leader in the midscale segment, Choice excels at providing developers great investment opportunities that also offer guests high-value, high-quality experiences. Our dual-brand concept fits this mold perfectly by lowering operating costs and providing a stay occasion for many types of travelers," said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. "Our Sleep Inn and MainStay Suites dual-brand pipeline is growing across the country, and we're thrilled to add another location in the popular Sarasota market."
This property was developed by Choice Hotels' 2016 Developer of the Year award winner, Robert Schlabach of Lieben Group LP.
The Sleep Inn and MainStay Suites Sarasota offers appealing amenities like in-suite kitchenettes, a resort-style pool, free hot breakfast and Wi-Fi, meeting spaces, a business center, and a fitness center.
"Sarasota has something to offer everyone: beautiful beaches, a vibrant arts and culture scene, and several colleges and universities. That, combined with a thriving high-tech business climate, make the Sleep Inn and MainStay Suites Sarasota the perfect addition to the community," said Robert Schlabach, managing partner of Lieben Group LP. "Choice Hotels' innovative dual-brand concept is a win-win for developers and guests alike."
Sleep Inn Dream Better Here
Every Sleep Inn hotel offers a simply stylish stay that's designed to help our guests Dream Better Here. You'll find fresh, nature-inspired design elements that are modern but timeless, that create a relaxed and serene environment. An all-new construction brand, every Sleep Inn hotel is built with a specific vision in mind - to be a sanctuary for travelers as well as an efficient property to build, operate, and maintain. Franchised by global lodging leader Choice Hotels, Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel segment with nearly 500 Sleep Inn properties open and under development across North America. All Sleep Inn hotels include free Wi-Fi, a complimentary Morning Medley breakfast buffet with plenty of hot and cold options, swimming pool and/or fitness center.
Every Sleep Inn hotel offers a simply stylish stay that's designed to help our guests Dream Better Here. You'll find fresh, nature-inspired design elements that are modern but timeless, that create a relaxed and serene environment. An all-new construction brand, every Sleep Inn hotel is built with a specific vision in mind - to be a sanctuary for travelers as well as an efficient property to build, operate, and maintain. Franchised by global lodging leader Choice Hotels, Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel segment with nearly 500 Sleep Inn properties open and under development across North America. All Sleep Inn hotels include free Wi-Fi, a complimentary Morning Medley breakfast buffet with plenty of hot and cold options, swimming pool and/or fitness center.
