Star Alliance has claimed the Best Airline Alliance title at the Skytrax World Airline Awards for the third year running on July 19th, with the Alliance’s prestigious Los Angeles Lounge retaining the Best Airline Alliance Lounge Award for the fourth year in a row.
“Receiving the Best Alliance accolade from Skytrax for a third consecutive time is a significant achievement. It recognises our focus on improving the customer journey and providing a better digital alliance travel experience”, said Jeffrey Goh, CEO Star Alliance. “I would also like to take this opportunity to thank our more than 700 million annual passengers for their continued loyalty to our 28 member airline network and acknowledge the work and professionalism of the more than 420,000 member airline employees, who deliver the alliance travel experience on a daily basis”.
The base of its digital transformation is the Star Alliance Digital Services Platform (DSP), which was launched earlier this year. It is the first step to an overall enhancement of digital and mobile services offered to customers travelling across the network. The DSP can connect digital services of one member airline or third-party and make it available to all members, enabling them to build it into their own customer-facing digital applications. The longer-term aim is to allow customers to use any member airline’s website or mobile application to obtain all the information they need for travel on several Star Alliance member airlines.
Through DSP, United Airlines currently offers advance seat reservations on Singapore Airlines flights and Lufthansa provides baggage tracking information on journeys which include flights on other Star Alliance airlines. Additional features will be made available across the Alliance progressively.
The World Airline Awards were introduced in 1999 to provide a customer satisfaction study that was truly global. Travellers across the world vote in the largest airline passenger satisfaction survey to decide the award winners.
Star Alliance was the first airline alliance to receive the Best Alliance Award from Skytrax when the category was first introduced in 2005 and has since held the award nine times.
Over 100 customer nationalities participated in the latest survey with 20.36 million eligible entries counted in the results. 335 airlines are featured in the survey results.
Edward Plaisted, CEO of Skytrax said: “Star Alliance can be very proud of its continued popularity and support amongst its frequent flyer members. The flagship lounge in Los Angeles continues to be a favourite amongst survey respondents”.
The online survey operated from August 2017 to May 2018, together with invitations sent to previous year respondents in the survey database (total 24.45 million customers). Customer survey forms were offered in English, French, Spanish, Russian, Japanese and Chinese. The highest nationality increase in the 2018 survey was Chinese customers with an additional 3.5 million entries.