In 2017, New York City welcomed 1.03 million Chinese visitors. NYC & Company, the destination marketing organization for New York City forecasts a steady growth in international tourism to 1.11 million in 2018.
Chinese travellers want to explore lesser known destinations in the world. For this, the domestic tourism organisations are targeting the Chinese tourism market to boost tourism.
The DMOs are starting to be sensitive to the needs of this lucrative Chinese market and are making efforts to familiarize themselves, and their partners, with the cultural differences of this group of travellers.
Recently, Sullivan Catskills Visitors Association, together with I Love NY state tourism, hosted a China Readiness workshop for approximately 50 representatives and owners of local businesses to help them better understand the Chinese traveller and equip them with the basics on ways to prepare and cater to this market.
The workshop by Sullivan Catskills Visitors Association delivered the overviews and introductions to Chinese customs and culture, popular social media platforms such as WeChat and how to use them effectively in marketing to the Chinese traveller, understanding the domestic market vs Chinese market, how to work with receptive tour operators, and more.
One of the most recent collaborations was a post-IPW familiarization tour put on by the Sullivan Catskills and the Adirondacks, and in collaboration with I Love NYC, attended by seven Chinese tour operators so they can immerse themselves in the wonderful attractions they offer.
Recognizing New York City as one of the gateway cities to the East Coast and its ability to lure Chinese visitors, Sullivan Catskills positions itself as an emerging destination undergoing a revival that is a country getaway 90 minutes from New York City offering outdoor activities, farm experiences, and more.