Marriott Caribbean & Latin America Resorts has just launched a brand new iOS app that leverages augmented reality to present a spectacular glance at the region’s various dynamic destinations permitting consumers to check out properties at the swipe of a hand.
The new app can be utilized to preview eight of Marriott’s properties in the Caribbean and Mexico.
Diana Plazas, vice president of Brand, Marketing & Digital – Caribbean and Latin America, Marriott International, said in a statement that with the Portal to Paradise app, consumers would be able to explore places that either they might not have previously considered, or ones they’ve always been interested in seeing, and in a first, users only need their iPhone, and no secondary technology or device, to ‘visit’ eight of their beautiful resorts in some of the Caribbean and Mexico’s most sought-after locations.
Plazas went on to assert that the app is designed to allow consumers to seamlessly experience a true-to-life taste of what awaits them on vacation, with the chance to “walk” through each property and have 360-degree views of everything around them.
Alex Fiz, regional vice president, Sales & Marketing – Caribbean & Latin America, Marriott International, said in a statement that being able to ‘step into’ a resort and uncover the colorful and immersive experiences at each destination elevates the vacation-planning, or simply daydreaming, experience.
Users of the app are provided a list of the available resorts to choose from, which they can change at any time.
Each resort offers six different scenes to explore, including the pools, restaurants, beaches, rooms and spas.
As part of the app experience, an entry point will appear that allows consumers to open a suddenly appearing door to a new destination, to be instantly “transported” onto the sands of Mexico or the Caribbean.
Marriott is the first to utilize this software platform in the hotel space.
Portal to Paradise is available for download in the Apple App Store for iOS operating systems.
