Emaar Hospitality Group enters Sub-Saharan Africa and partners with Kalyan Hospitality
Emaar Hospitality Group, the hospitality and leisure business of Dubai-based global developer Emaar Properties PJSC, has, in partnership with the Kalyan Group, marked its expansion to Sub-Saharan Africa to operate Address Hotel 2 Fevrier Lome Togo, an iconic hotel set in the heart of the city and in the tallest building in Togo, and truly a property unrivalled in Sub-Saharan Africa.
Only 7 km from the Lome–Tokoin International Airport, which connects Togo to key African cities as well as Europe and beyond, Address Hotel 2 Fevrier Lome Togo will be operated by Address Hotels + Resorts, the premium lifestyle hotel and serviced residences brand of Emaar Hospitality Group, which will assume the management of the property shortly.
Located near the Monument de l'Independance (Monument of Independence), Address Hotel 2 Fevrier Lome Togo will open doors to welcome guests shortly following the rebranding of the property, which was first established in 1980. Bringing the ‘where life happens’ philosophy of Address Hotels + Resorts, Address Hotel 2 Fevrier Lome Togo will have 256 rooms & suites and 64 serviced apartments as well as an array of themed restaurants, meeting venues and other attractions.
The new hotel project of Emaar Hospitality Group, Address Hotel 2 Fevrier Lome Togo will be highlighted by the differentiating brand values of Address Hotels + Resorts, which offer a more personal and engaging experience to guests in a premium lifestyle environment, enriching their lives with luxury, style and elegance.
Address Hotel 2 Fevrier Lome Togo is a hotel project under Address Hotels + Resorts, which has six operational hotels in Dubai that are popular among African guests to the city. Togo marks the sixth international destination for the hotel brand that has upcoming hotel projects in Saudi Arabia, Egypt, Turkey, Bahrain and The Maldives, in addition to several new openings in the UAE. Emaar Hospitality Group has plans to operate more hotels in Sub-Saharan Africa, one of the key growth markets.
The management agreement was signed by Olivier Harnisch, CEO of Emaar Hospitality Group, and Ashok Gupta, CEO of Kalyan Hospitality Development Togo SAU, and Founder and CEO of Kalyan Group, which owns the hotel.
The Kalyan Group has large diversified business with interests in commodities, dry bulk shipping, hospitality, investments and large-scale farming, among others and has developed core expertise specialising in revamping and bringing back to life national heritage assets and historical properties. Having redeveloped the hotel to world-class standards in an unprecedented 15 months, the Kalyan Group facilitated Togo’s hosting of major international events, including the African Hospitality International Forum 2016.
Hospitality experts from within and outside of Sub-Saharan Africa have consistently showered praise on the Kalyan Group for its attention to design, look and feel and quality within an impossible construction timeline. Ashok Gupta said: “Address Hotel 2 Fevrier Lome Togo is a prestigious asset in our real estate and hospitality investment portfolio; being entrusted by the Republic of Togo with what is widely regarded as the ‘Jewel of West Africa’. A truly historic hotel that also serves as Togo’s landmark, Address Hotel 2 Fevrier Lome Togo is envisaged to bring a new dimension to hospitality services through our management agreement with Emaar Hospitality Group. Address Hotels + Resorts has demonstrated clear industry leadership through its committed approach to enriching the guest experience. Address Hotel 2 Fevrier Lome Togo will add to the pride of Togo and serve as a referral point for the hotel industry.”
Olivier Harnisch said: “Our management agreement to operate Address Hotel 2 Fevrier Lome Togo is a significant landmark in our expansion to Sub-Saharan Africa. We thank Ashok Gupta, the Founder & CEO of Kalyan Group and the Togolese government for their support and opportunity to operate our first hotel and serviced residence project in Togo, a fascinating country with strong growth prospects. Togo is also strengthening its tourism sector with the goal of increasing the share of the industry from 2 to 7 per cent by 2020 and investing infrastructure upgrades and boosting the industrial sector.”
He added: “Address Hotel 2 Fevrier Lome Togo is uniquely positioned to welcome business and leisure guests, led by its central location and its iconic status as the tallest building in Togo. Through the management agreement, we will bring the premium luxury experience associated with the Address brand. In addition to boosting the hospitality sector, we will also contribute to the local economy by creating jobs for the Togolese and extend training on hospitality services.”
Earlier known as Hotel 2 Fevrier, Address Hotel 2 Fevrier Lome Togo is set in a 30-storey tower that is 102 metres high, offering spectacular views of the city and beyond. It is in walking distance of ministerial offices, embassies, banks and corporate offices. Among the wide-ranging amenities in the hotel include banquet halls, outdoor swimming pool and lounge deck, a modern business centre, a fully equipped gymnasium and spa, and tennis courts, among others.
With free high-speed WiFi, spectacular meeting and event facilities including a ballroom, congress hall and auditorium, luxury spa, open air swimming pool, concierge services and retail shops, Address Hotel 2 Fevrier Lome Togo will serve as a refreshing getaway for business and leisure guests. Its presidential suites and apartments are ideal for high profile guests, with features including expansive living rooms and 10-seater dining areas as well as a range of in-room amenities. More details of the property will be announced closer to its opening.
The upcoming international projects under Address Hotels + Resorts are: Jabal Omar Address Makkah in Saudi Arabia; Address Marassi Golf Resort + Spa and Address Marassi Beach Resort in Egypt; Address Istanbul and Address Residences Emaar Square Istanbul in Turkey; Address Marassi Al Bahrain; and Address Madivaru Maldives Resort + Spa in The Maldives.
Emaar Hospitality Group now has 13 operational hotels and three serviced residences in Dubai under Address Hotels + Resorts; Vida Hotels and Resorts, the upscale lifestyle hotel and residences brand; and Rove Hotels, a contemporary midscale hotel and residences brand.