Zimbabwe is a colourful country endowed with great natural beauty in its flora and fauna. This makes it a centre of attraction for tourists from around the world. Hence, President Emmerson Mnangagwa’s government is making conscious efforts to market the country to the outside world.
The old government under the leadership of Mugabe made Zimbabwe a recluse state hindering tourism in the country because people from other countries were scared to visit Zimbabwe. The new government is focusing on policy reforms for attracting international investors. President Mnangagwa made trips to different countries instilling confidence in the product “Zimbabwe” and propagated the mantra “Zimbabwe is open for business”. This approach has seen an increase in tourists’ arrivals boosting the economy and bringing in the much needed foreign currency.
Zimbabwe has notable tourist attractions, located in the North West of the country. The Victoria Falls National Park is a major tourist attraction in this area and is one of the eight main national parks in Zimbabwe.
Indeed, Zimbabwe is a world of wonders. The Eastern Highlands has a series of mountainous areas near the border with Mozambique. Mount Inyangani is the highest mountain in Zimbabwe at 2 593 metres.
Tourism in Zimbabwe has the potential to contribute generously to Gross Domestic Product (GDP). Tourism and Hospitality Industry Minister Prisca Mupfumira said that the international community is helping in the ongoing efforts to revive the tourism industry.