Πέμπτη, 24 Μαΐου 2018

STR: EMEA and Central/South America hotel performance for April 2018





Αποτέλεσμα εικόνας για STR: EMEA and Central/South America hotel performance for April 2018


LONDON - Europe’s hotel industry reported increases across the three key performance metrics during April 2018, according to data from STR.
Euro constant currency, April 2018 vs. April 2017
Europe 
  • Occupancy: +1.5% to 73.2%
  • Average daily rate (ADR): +2.9% to EUR108.03
  • Revenue per available room (RevPAR): +4.4% to EUR79.13
Local currency, April 2018 vs. April 2017
Italy
  • Occupancy: +1.1% to 72.9%
  • ADR: +1.6% to EUR149.96
  • RevPAR: +2.8% to EUR109.32
STR analysts note that the absolute occupancy level was the highest for any April on record in Italy. Additionally, absolute ADR was the highest for an April since 2007. Annual and biannual trade fairs in Milan are leveling out year-over-year performance levels. The Bit International Travel Exhibition took place in February 2018, lowering April performance comparisons due to the event previously occurring in April 2017. However, both EuroCucina and Salone Internazionale del Mobile took place during 17-22 April 2018, which helped stabilize performance.  
Switzerland
  • Occupancy: +7.9% to 62.5%
  • ADR: -1.1% to CHF188.30
  • RevPAR: +6.7% to CHF117.72
The absolute ADR level was the lowest for any April on record in the country, whereas the absolute occupancy level was the highest for an April in Switzerland since 2008. STR analysts point out that the three bank holidays—Easter Monday, Nafelser Fahrt and Sechselauten—helped drive RevPAR growth for the month.   
Poland
  • Occupancy: +1.7% to 72.3%
  • ADR: +5.4% to PLN295.96
  • RevPAR: +7.2% to PLN213.87
The absolute ADR level was the highest for an April in Poland since 2007. STR analysts attribute strong performance comparisons to the Easter calendar shift from mid-April last year and a subsequent rise in April 2018 business demand.
Middle East and Africa
Hotels in the Middle East reported negative April 2018 performance results, while hotels in Africa posted growth across the three key performance metrics, according to data from STR.
U.S. dollar constant currency, April 2018 vs. April 2017
Middle East
  • Occupancy: -4.4% to 72.0%
  • Average daily rate (ADR): -4.5% to US$163.76
  • Revenue per available room (RevPAR): -12.1% to US$115.45
Africa
  • Occupancy: +6.3% to 61.8%
  • Average daily rate (ADR): +4.0% to US$119.79
  • Revenue per available room (RevPAR): +10.5% to US$73.99
Local currency, April 2018 vs. April 2017
Mauritius
  • Occupancy: -9.5% to 74.6%
  • Average daily rate (ADR): +12.8% to MUR8,471.64
  • Revenue per available room (RevPAR): +2.1% to MUR6,318.73
STR analysts note that the absolute ADR and RevPAR levels were the highest for any April on record in Mauritius. The year-over-year ADR growth was the sole driver of RevPAR, as a decline in demand (-8.6%) lowered occupancy.   
Makkah
  • Occupancy: -12.2% to 66.4%
  • ADR: -17.9% to SAR387.12
  • RevPAR: -27.9% to SAR257.23
STR analysts note that the absolute occupancy level was the lowest for an April since 2010, while absolute ADR was the lowest for the month since 2007. Significant supply growth (+6.2%) has been the main driver of negative performance in the market. Until a 6.7% demand decrease in April, the market had reported four consecutive months of demand growth. 
Tunisia
  • Occupancy: +7.7% to 53.8%
  • ADR: +17.2% to TND170.73
  • RevPAR: +26.2% to TND91.91
A 1.3% increase in supply is the highest for any month in Tunisia since November 2007. At the same time, the absolute ADR and RevPAR levels were the highest for any April on record in the country. The occupancy level was the highest for an April since 2009. STR analysts credit the boost in performance to increased tourism in the market. 
Central/South America
Hotels in the Central/South America region reported positive April 2018 performance results, according to data from STR.
U.S. dollar constant currency, April 2018 vs. April 2017
Central/South America 
  • Occupancy: +7.4% to 58.5%
  • Average daily rate (ADR): +15.1% to US$113.09
  • Revenue per available room (RevPAR): +23.6% to US$66.11
Local currency, April 2018 vs. April 2017
Brazil
  • Occupancy: +8.4% to 55.7%
  • ADR: +1.0% to BRL280.09
  • RevPAR: +9.6% to BRL155.88
Performance recovery continued in Brazil with the country’s eighth-consecutive month of occupancy growth and seventh-straight month with an ADR increase. The absolute occupancy level was the highest for an April in Brazil since 2014. On a market level, Sao Paulo registered an 11.9% increase in RevPAR with growth in both occupancy (+4.0%) and ADR (+7.5%). Rio de Janeiro, on the other hand, reported flat occupancy and a 6.8% decrease in ADR. Both markets saw their best occupancy growth during weekdays, which STR analysts note as an indicator of strong corporate activity.    
Costa Rica
  • Occupancy: +8.1 to 78.0%
  • ADR: +1.9% to CRC93,779.11
  • RevPAR: +10.1% to CRC73,150.68
The absolute occupancy and ADR levels were the highest for any April in STR’s Costa Rica database. STR analysts note that countrywide performance was driven by San Jose, where RevPAR rose 18.3% to CRC44,027.23. Only five of the 30 days in April showed a year-over-year RevPAR decrease in the capital, and those with the largest decreases were the day of and after the presidential election.  
Peru
  • Occupancy: +8.8% to 68.9%
  • ADR: +2.8% to PEN460.00
  • RevPAR: +11.8% to PEN316.83
While occupancy has grown for 11-straight months in Peru, this was just the second year-over-year ADR increase in the country since September 2017. While Cusco showed a RevPAR decrease of 11.3%, Lima registered a 22.1% rise in the metric thanks in part to the Summits of The Americas (13-14 April). ADR jumped to PEN877.36 on the night of the 13th. 

Tags: STR

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