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Παρασκευή 18 Μαΐου 2018

American and Turkish Airlines show dramatic increase in reward seat availability








Αποτέλεσμα εικόνας για American and Turkish Airlines show dramatic increase in reward seat availability


DUBLIN, IRELAND - The CarTrawler Reward Seat Availability Survey answers the question, “How easy is redemption for the basic and most popular reward type offered by the world’s top airlines?” The 25 carriers in the survey remained almost the same as 2017, with China EasternNorwegian, and WestJet as newcomers for 2018. 
Key findings from this year’s survey include:
  • The currency of frequent flyer programs is rapidly changing.
  • Reward pricing is being influenced by cash fares and market forces.
  • Some airlines are making dramatic improvements to reward availability and value. 
Earning miles or points is rapidly shifting to spend-based methods rather than distance flown. Of the 25 airlines in the 2018 survey, 11 now use ticket prices to determine mileage and points accrual. The momentum of this shift is boosted by Air France/KLM and the Lufthansa Group switching to euro-based accrual during 2018.
These changes are now affecting how airlines deliver reward travel to members. In obvious and subtle ways, the prices of reward tickets are being influenced by cash fares. That’s because the global expansion of low cost carriers has created pricing disruption. Global network airlines are realizing the old binary method of using reward tables based on distance creates unreliable reward value. Members increasingly believe low fares should correspond to lower reward prices.  For example, reward prices as low as 12,000 miles roundtrip were found on select Delta routes in the US, where the previous price was 25,000 miles roundtrip. 
Member expectations and satisfaction are important for airlines seeking success. Happy members buy more tickets and use their co-branded credit cards more often. Perhaps this is why 11 airlines improvd their reward availability for 2018, while seven airlines had declines. Among the most significant changes is a huge 27.8 point increase of overall reward seat availability for American’s AAdvantage program and a giant 31.4 point increase for the Turkish Miles&Smiles program for long-haul reward availability  Southwest Rapid Rewards held its first place position with an outstanding 100% score; every flight queried provided reward seats below the domestic saver-style level of 12,500 points/miles. 
“CarTrawler is powering the evolution of airline loyalty packages by providing partners with targeted offerings that help them to reward loyal passengers in a new way. Our new on-demand taxi solution personalises the customer experience radically by giving loyalty members the option of booking their ride directly from the airline’s app and paying for it using loyalty miles.” Michael Cunningham, Senior Vice President of distribution Strategy at CarTrawler.
The following table summarizes the overall reward availability results of the 2018 survey:
Reward Availability Survey
Overall Reward Availability
Ranked High to Low – Seat Availability June through October, 2018
Rank
% Total
Availability
Airline
Program Name
Change from 2017 to 2018
1
100.0%
Southwest
Rapid Rewards
No change
2
96.4%
Air Canada
Aeroplan
6.4 points
3
95.0%
Turkish
Miles&Smiles
15.7 points
4
94.3%
JetBlue
TrueBlue
No change
5
91.4%
Lufthansa/SWISS/Austrian
Miles & More
0.7 points
6
90.7%
Qantas Group
Frequent Flyer
9.3 points
7
89.3%
China Eastern
Eastern Miles
New for 2018
8
84.3%
Norwegian
Norwegian Reward
New for 2018
9
82.1%
American
AAdvantage
27.8 points
10
80.0%
Air China
PhoenixMiles
5.7 points
80.0%
China Southern
Sky Pearl Club
5.0 points
11
77.1%
AirAsia Group
BIG Loyalty
1.4 points
12
75.7%
United
MileagePlus
10.7 points
13
72.1%
Delta
SkyMiles
2.2 points
14
69.3%
Alaska Group
Mileage Plan
12.1 points
15
68.6%
Korean Air
Skypass
2.8 points
16
65.7%
Emirates
Skywards
1.4 points
17
62.9%
Air France/KLM
Flying Blue
No change
18
62.1%
British Airways
Executive Club
12.2 points
19
61.4%
Cathay Pacific
Asia Miles
6.4 points
20
57.1%
WestJet
WestJet Rewards
New for 2018
21
55.0%
LATAM Airlines
LATAM Pass
6.4 points
22
54.3%
GOL
SMILES
No change
23
47.9%
Scandinavian
EuroBonus
7.8 points
24
27.1%
Avianca
LifeMiles
11.5 points
% of Total Availability = Percent of queries that result in outbound and return reward seats. 
For tied results, carriers appear in alphabetical order.