TUI Group will open the first hotel of its all-inclusive club brand in Italy. The future TUI Magic Life Calabria is located in the sun-drenched tip of the ‘Italian boot’.
The existing resort with 641 rooms will be redesigned in the next few months and will open in May 2019. The new club is a further milestone towards delivering TUI Group’s growth roadmap, based on the continuous expansion of its portfolio of own hotel brands. In Winter 2017/18 alone, TUI Hotels & Resorts continued its expansion through eight new openings, with seven more hotels scheduled to follow this Summer.
“With TUI Magic Life Calabria, we include an element of Italian beach culture in our portfolio. The resorts’ generous sports facilities provide ideal conditions for expanding our all-inclusive concept with numerous activities to southern Italy,” said Andreas Pospiech, Managing Director TUI Magic Life.
Sports enthusiasts, in particular, will be attracted by the extensive cycling programme, twelve tennis and four volleyball courts and an aquatic sports station. The club targets both families and couples. While kids can romp around in the Splashworld, a waterpark, adults can relax in the exclusively bookable Private Lodge area (only adults +16 years). TUI Magic Life Calabria accesses the long sandy beach through a natural pine forest.
The hallmarks of the TUI Magic Life club brand are its numerous all-inclusive services and comprehensive sports and entertainment programme. Its portfolio includes 13 other clubs in Spain, Greece, North Africa and Turkey. Another new club included in the programme for this season is TUI Magic Life Masmavi on the Turkish Riviera.