Denmark leads in tourism ranking than other Scandinavian countries, as the country recorded 15.1 million overnight stays from Germany.
Denmark becomes the popular destination for the German holiday makers. Mads Schreiner, director of Visit Denmark in Germany, puts the market share of his country at 75 per cent of all Nordic trips made by Germans. At the same time, Germany is the most important source market with 60 per cent of international visitor numbers.
The tourism in Sweden also sees the boom in both international and domestic tourists. In addition, Norway, Finland and especially Iceland, where volumes have nearly doubled within four years, can see themselves as winners of the 2017 tourism year.
Norway has been a real success story in the last few years. Up to 2013, the incoming figures dropped to below 7.7 million overnights, and the important German source market to some 1.3 million nights.
Since then, however, Denmark has seen the continuous growth. In 2017, the level of 10 million overnight stays by foreign visitors was only narrowly missed. The German visitors accounted for about 1.8 million overnights.
These were not double-digit growth rates like the previous year but still there is a rise of 6.7 per cent from Germany and 7.9 per cent internationally at high levels.
Above all, the now permanently lower exchange rate of the Norwegian crown is likely to have played a role in this strong comeback. The country is now more affordable for German visitors.
