The British tourists have discarded UK’s most visited city London as their choice of staycation destination as the London is becoming expensive due to weaker pound.
The data released by holiday rental firm HomeAway showed the rise in demand for staycations, which began in the wake of the EU referendum in 2016, continued last year.
However, the price pressures drove most of the Britons away from more expensive destinations across the United Kingdom – particularly London – which has been traded in for more rural holiday sites.
The consumers have been contending with the effects of the weaker pound, which has made foreign trips more expensive and pushed up inflation domestically, leaving holidaymakers with less disposable income for travel and leisure.
HomeAway said the trend led to a 285% rise in demand for holiday accommodation in Lincoln, where travellers spent an average of £35 per person per night, and a 275% rise for Bourton-on-the-Water in Gloucestershire, where tourists spent £48 per night.
Shaldon, Devon, also saw a gush in demand, which kept in rising 275% compared to 2016 with an average spend of £40 per night.
