The Tourism Department of Morocco expects that there will be one million British tourists visit annually in 2018.
There are more than 650,000 Britons visited Morocco in the year 2017, making the UK the second largest source of tourists in the kingdom after France.
The prediction was one of the conclusions of a conference panel discussion entitled “Tourism sector in Morocco: Levers of competitiveness and challenges.”
To achieve this goal, Jamal Younes Mikou, director of marketing and strategy at the Moroccan National Office of Tourism (ONMT) calls for the expansion of air links, especially to key provincial cities that are popular tourist hubs.
Le Matin said that the tourism department needs 200,000 new seats. They must launch new hotlines like Manchester-Tangier and Bristol-Fez.
ONMT’s director believes that Morocco should endorse the new destinations as tourist attractions.
Victoria Bacon, Brand and Development Manager at the A said that Morocco should focus on the travel trends that interest British tourists.
In 2017, the tourism of Morocco generated MAD 70 billion, with strong growth in the number of non-resident tourist arrivals, overnight stays in Tourist Accommodation Establishments (EHTC) and foreign currency exchange earnings.
The number of visitors arriving to the kingdom reached 11.35 million in 2017, a ten percent increase from 2016.
