BMW is offering ride sharing in the cities of Luxembourg which are congested during the wee hours.
Through DriveNow brand, the customers can rent vehicles like the Mini Countryman by the minute.
As a first step to bring motorbikes to a broader audience, the Munich-based car maker BMW will start a pilot in May allowing people to rent bikes via an app from dealers for a few days at a time, starting in Germany, France and Austria.
The potential broadening of services are steps in a plan to grow BMW’s customer base threefold to 100 million users by 2025.
To meet growing demand for agile two-wheelers skirting congestion in cities, BMW is considering a second electric scooter. The new model would be smaller than the existing evolution maxi-scooter that has a driving range of about 160 kilometres.
The liveliest markets thus far for motorcycle ride-sharing have been in Southeast Asia. Honda invested in Singapore-based Grab in 2016 and partnered with the company that has offered motorbike-hailing services in Indonesia, Thailand and Vietnam, which helps to the locals and the tourists for the explorations.
Tags: BMW, luxembourg, ride sharing, ridesharing, southeast asia
