LONDON—Even Hotels has launched a new campaign, “Keep Your Good Thing Going,” using real hotel guests. It was created to show how wellness-minded travelers can maintain healthy habits while on the road, according to the brand.
Based on findings from a three-day qualitative online survey, the company learned that consumers are inherently skeptical of other brands’ claims that maintaining a wellness routine while traveling is possible—simply because they’ve never experienced it before.
The brand tapped customers straight from social media for the creative—an effort to put the actual guest at the center of the social and digital advertising to make it more relatable. The campaign features real stories from real people to show real guests keeping their good thing going by taking advantage of the options that facilitate wellness on their terms.
Among the highlights are the following:
Multi-channel content using real Even Hotels guests and their experiences:
- Caroline: a mother, author and professor who spent productive weekends writing her latest book at Even Hotels
- James: a self-titled “professional amateur” cyclist who biked from Brooklyn, NY, to Philadelphia and used Even Hotels as his home base
Paid media partnership with Rodale:
- Strategically targeting potential Even Hotels guests and key markets via digital and mobile platforms with editorial and native content
Tags:EVEN Hotels wellness
