Northern Ireland has seen about 1m overseas visitors in the first half of 2017.
In the first half of 2017, 973,000 overseas visitors have visited NI marking a rise of 4% on the first half of 2016, according to the NI Statistics and Research Agency. Ten Northern Ireland tourism businesses are now hoping to capitalise on the burgeoning market this week at the World Travel Market in London. The event heralds the start of the tourism campaign for next year.
Gobbins, Fermanagh Lakeland, Causeway Coast and Titanic Belfast are some of the famous landmarks which will be promoted as a part of the campaign.
Over the next three days, the Northern Ireland companies will engage in thousands of meetings with British and international tour operators to negotiate and exchange contracts for 2018.
Almost £3bn’s worth of business was done at last year’s World Travel Market as the organiser estimated.
Niall Gibbons, chief executive of Tourism Ireland, said the large representation of NI companies at the World Travel Market was both welcome and essential in a highly competitive global marketplace.
“Tourism Ireland has been rolling out an extensive promotional programme throughout 2017, showcasing Northern Ireland around the world to prospective holidaymakers,” he said.
