North Wales tourism has launched a new tourism route in order to attract the Japanese tourists.
North Wales Tourism said the region had seen an 84% rise in visitors from Japan in the last two years. And, in this new route, the Roads of Castles in Wonderland initiative will circle around the World Heritage sites and other attractions in the area.
Its director Jim Jones said: “Japanese tourists used to by-pass north Wales but not anymore.”
With the new route opened, it will start in Newtown and will come up through Chirk, Wrexham and Ruthin, before heading to Conwy and Llandudno. It will then tour down to the Conwy Valley to the Llyn Peninsula before looping to Caernarfon and Anglesey.
North Wales Tourism has worked closely with the Japanese Association of Travel Agents (JATA) before launching the initiative as Mr. Jones said.
He said, “We have worked hard to promote the region and as a result we have seen a sharp rise in the number of Japanese tourists visiting north Wales.”
He rightly pointed out the reason why North Wales is now growing as a major tourism destination. It is the epicenter of the growing adventure holiday’s market and has earned recognition as a world leader owing to the developments such as Zip World and Surf Snowdonia.
