Louvre Abu Dhabi will officially open on 11 November as an iconic landmark on the city’s geographical, cultural and tourist landscape. The architectural masterpiece is one of only a few truly universal museums in the world, awe-inspiring in both its scale and design. Louvre Abu Dhabi signed the first exclusive platinum partnership with Etihad Airways.
As a Platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.
Peter Baumgartner, Etihad Airways Chief Executive Officer, said: “Louvre Abu Dhabi is a universal institution showcasing the achievements of mankind in art, in culture, in humanity – a beacon welcoming visitors to these shores for generations to come.
“Etihad Airways and Louvre Abu Dhabi are two leading characters in the same story and we share a deep bond. As the national airline of the UAE, flying from Abu Dhabi to the world, we are also a universal connector of people. Together with our partners at Louvre Abu Dhabi and the Department of Culture & Tourism – Abu Dhabi, we are committed to bringing guests from across our global network to our home, and to co-creating experiences which will showcase this magnificent museum.”
