Tenerife Golf, the national association for the promotion of golf on the largest of the Canary Islands, has engaged Azalea to handle its PR and marketing interests in the UK.
Comprising the island's nine golf clubs, various hotels and some of Tenerife's destination management companies (DMCs), Tenerife Golf - part of the Tenerife Tourism Corporation (TTC) portfolio - is jointly funded by its members and the national government.
With the volcanic island already recognised as arguably the leading choice for northern European golfers in the winter months, Tenerife Golf is looking to showcase the unique destination as a stand-out golf holiday proposition between April and October, when, unlike many other ‘year-round' options, the temperature remains conducive to golfing.
Average summer temperatures of 23°c provide the ideal climate to enjoy a relaxing golf break thanks to cooling trade winds; while - in contrast to almost everywhere else - golf and hotel rates are generally 20 per cent cheaper than in winter time.
The Tenerife Golf brand is responsible for promoting nine golf-course members, 17 four- and five-star hotel partners and several local transfer companies.
Vicente Dorta, Turismo de Tenerife chief executive, explained: "We did not hesitate to re-engage Azalea as we have worked with them previously and they have a tangible record of achievement for our brand.
"Everybody knows Tenerife as a great winter golf destination, yet, as ‘the island of eternal spring' - owing to our excellent climate - it's also the perfect place to play golf, and enjoy it, 12 months a year.
"What's more, the island also has plenty of other attractions for golfers and non-golfers, making it the perfect all-round holiday destination too... at any time of the year."
Andy Barwell, a director with marcomms specialist Azalea, added: "It's a pleasure to be working once again with Vicente and the team at Tenerife Golf. With noticeably longer days, courses in perfect condition, great temperatures, easy flight access and hotel rates significantly lower than the winter season, Tenerife has everything needed for the ideal summer golfing break.
"And we are looking forward to raising public awareness of the opportunities that exist there for a wonderful break at any time of the year."