A new study reveals Brits holiday trends by analyzing hundreds of thousands of travel insurance sales between April and June 2017.
The study conducted by MoneySuperMarket revealed Holiday HeatMap of the UK, the first of its kind to shine a light on the nation’s holiday preferences by city.
The data reveals:
Londoners are twice as likely to visit Thailandcompared with the national average
Dubai is most popular among Brummies, with the Midlands city’s residents choosing UAE 38% more often than the rest of the nation
Geordies aren’t fans of France, being one third less likely to cross the channel…but they love the sunny shores of Mexico, over indexing on holidays to the popular destination by 15%
Despite the falling pound against the euro, seven out of the 13 cities analysed chose a European destination for their summer holiday
| City | Holiday Hotspot | Holiday Hell | |
| *percentage higher than national average | *percentage lower than the national average | ||
| London | 100% Thailand | 32% Balearic islands | |
| Birmingham | 38% UAE | 15% Italy | |
| Leeds | 32% Portugal | 25% Turkey | |
| Glasgow | 30% USA | 38% Cyprus | |
| Sheffield | 24% Germany | 32% America | |
| Edinburgh | 28% USA | 27% Cyprus | |
| Nottingham | 22% Greek islands | 27% USA | |
| Liverpool | 25% UAE | 37% France | |
| Manchester | 46% Germany | 24% France | |
| Bristol | 44% France | 18% Turkey | |
| Cardiff | 27% Greece | 29% USA | |
| Newcastle | 15% Mexico | 39% France | |
| Brighton | 43% France | 24% UAE |
Zena Carter, Head of Travel Insurance at MoneySupermarket, said: “Our first ever ‘Holiday Heatmap’ reveals we’re a nation of globetrotters, with the majority of city dwellers looking to swap pavements for parasols and pina coladas. Wherever you choose to travel this summer, make sure you’re covered for any eventuality by taking out travel insurance as soon as you book your holiday. It’ll give you instant peace of mind should something go wrong, freeing up more time to start dreaming about sun, sea and sand!”
Head to MoneySuperMarket to find out which travel insurance policy is best suited for your dream destination, no matter where you’re going on your hols.
