PHOENIX—The Stratosphere Casino, Hotel and Tower and the Aquarius Casino Resort, each owned by American Casino and Entertainment Properties, are joining Best Western Hotels & Resorts’ soft brand, BW Premier Collection. The move represents the largest deal in Best Western’s 70-year history, according to the brand.
“It’s a very exciting day for Best Western Hotels & Resorts as we will now offer two new and thrilling travel destinations for our guests,” said Best Western SVP/COO Ron Pohl, noting the properties will be added to the Best Western Rewards loyalty program.
“We were searching for the right soft brand to align with and it was immediately clear that Best Western Hotels & Resorts shares our commitment to delivering a unique and exceptional travel experience at a great value,” said Frank Riolo, CEO of American Casino and Entertainment Properties. “Not only that, we will have access to Best Western’s second-to-none brand support, online platforms and loyalty program, while our properties maintain their iconic identities in both Las Vegas and Laughlin.”
Opened in 1996, the Stratosphere serves as the tallest structure in Las Vegas, rising 1,149 ft. above the ground. It includes an observation deck that provides 360-degree views of the Vegas Strip and surrounding areas. The tallest observation tower in the United States, the Stratosphere encompasses a 24-hour casino with a newly remodeled race and sportsbook, casual and upscale dining options, lounges, live music and entertainment, two rooftop pools, shops and the Sky Jump, from which guests may leap 855 ft. in a controlled descent. Other tower rides include the Big Shot! Insanity and X-Scream.
Aquarius Casino Resort in Laughlin, NV, has 1,906 rooms and suites and a 57,000-sq.-ft. casino with 1,250 slot machines, table games and a race and sportsbook.