Tour operators are curating food themed tours to satiate the growing need of the millennial adventurers.
The latest trends reveal food themed tours are in vogue, Megan Ball, lead product manager, Avanti Destinations said there is a recent surge in food focused tours and experiences.
The company further went on analysing data to find where people are going and what types of culinary experience they prefer.
New products are constantly being added to cater to the independent travel clients. More people are drawn towards the yummy cuisine of Spain and culinary discoveries are what travellers are looking for.
The research showed that baby boomers are more fond of cooking activities than any other age group, millennial stand second and Gen – X has also shown interest.
Barcelona, Madrid, Paris were the most popular destinations with a varied demography and preferences for specific food and activities.
St Germain Walking Tour with Champagne Tasting Lunch in Paris was a popular activity found among baby boomers and seniors.
Millennials are more passionate about Paris Cooking Class and Market Visit and other tapas –focused tours around Spain- including Barcelona, Madrid, Bilbao, Grenada, San Sebastian and Seville.Tapas tours was popular among all generations.
Gen- X like the St Germain Pastry and Chocolate tour in Paris while millennial chose Paella Cooking Class with Lunch in Barcelona.
Three new customisable food focused itineraries has been added by Avanti. Travellers can now have the best of Gastronomic Wonders of France and Spain an 11 –day journey in Paris, Bordeaux, San Sebastian and Madrid enjoying a full-on food immersion.
An eight days self drive Northern Spain itinerary will take you across La Rioja, San Sebastian, Bilbao, Oviedo and Santiago de Compostela. Be a part of an exotic wine museum visit, a pintxo and tapas walking tour and a private Albarino wine tour plus lunch.