The Atlantic provinces and Ottawa are collaborating with the industry experts with an aim to spend an overwhelming $24.5 million over the following three years to highlight Atlantic Canada as a leading travel destination.
Navdeep Bains, Innovation Minister said that the estimates based on the business cases say that this plan is likely to deliver great returns.
He added that the investment is extremely critical since it would trigger the generation of $200 million in terms of export revenue for the tourism businesses of the Atlantic region over the next three years and add 200 fresh businesses to this sector and create 6,000 new jobs. He made this statement at a news conference where the federal ministers and Atlantic premiers conglomerated in western Newfoundland.
Ottawa would be providing $11.4 million as the four Atlantic provinces as well as local tourism industry associations would also be involved in the process.
This project is likely to target the vacation markets in the U.S., Germany, China and the United Kingdom. Stephen McNeil who is the Nova Scotia Premier feels that they need to ensure that people realize the importance of this part of the world as a fascinating destination for them and their families.
Rob Moore who is the Conservative opposition critic for Atlantic Canada mentioned that the Atlantic Canada Tourism Partnership and the Atlantic Canada Agreement on Tourism had boosted the area internationally ever since the year 1994.
Moore said that the region relies on a seasonal industry worth as much as $5 billion, as revealed by the Atlantic Canada Agreement on Tourism’s official website.