OpenTable survey reveals two-thirds of Americans "will fly for food"
SAN FRANCISCO - OpenTable, a leading provider of online restaurant reservations and part of The Priceline Group announced the findings of its "Will Fly for Food" survey, pointing to growing interest among Americans in culinary travel. According to the survey, two-thirds (66 percent) of Americans would select a travel destination based solely on its culinary offerings, while more than half (52 percent) have already traveled to the country of origin of their favorite cuisine.
"Americans are redefining their travel bucket lists not by where they want to go, but by what they want to eat," said Caroline Potter, Chief Dining Officer, OpenTable. "While traveling, they're also not afraid to experiment with local cuisine, and make more adventurous dining decisions."
"When in Rome" – An Appetite for Authentic and Local Travelers are experiencing leisure destinations via their palate, with a majority (58 percent) "significantly" associating a destination's culture with its culinary scene and dining customs. When deciding on where to dine, nearly 8 in 10 (78 percent) Americans prioritize restaurants that offer "authentic, local flavors." Further underscoring a strong desire to dine like the locals do, fifty-two percent of Americans say they've flown to the country of origin of their favorite cuisine, and nearly 9 in 10 (87 percent) admit they feel more inclined to make adventurous ordering decisions while traveling for leisure.
Dream Dining Destinations – A Top 10 Look Vacation planning is not something Americans take lightly, especially when it comes to food. An impressive three-fourths (75 percent) of Americans have booked a reservation in advance of a leisure trip. As far as where they'd like to book their next dream foodie trip, the beloved "City of Lights" – Paris, France – takes top prize, followed closely by Florence, Italy. Rounding out the top five dream dining destinations are Barcelona, Spain; New Orleans, Louisiana; and New York, New York.
The top 10 dream dining destinations cited by American diners in rank order are:
New York City
Culinary Passport – 25 Fly to Try Dishes
Just in time for summer travel, OpenTable has curated a list of must-try dishes from dining destinations from around the globe. Those hoping to stamp their culinary passport with new and exciting "dish-tinations" this season might find the below well worth the flight:
Bangkok – Coconut and turmeric curry of blue swimmer crab at Nahm
Chicago – Spinach margherita deep dish pizza at Gino's East
Dublin – Whole split lobster at Lobstar
Florence – Tagliatelle al sugo at Trattoria Sabatino
Guanacaste – Trilingual ceviche at HiR Fine Dining
Hong Kong – Sunday brunch dim sum at Duddell's
London – Sunday roast at Roast
London – Meat fruit at Dinner by Heston Blumenthal
London – Afternoon tea at Fortnum & Mason Diamond Jubilee Tea Salon
Los Angeles – Zucchini lasagna at Plant Food + Wine
Madrid – Jamon joselito at TATEL Madrid
Melbourne – Sticky pork belly at Red Spice Road
Mexico City – Mole madre at Pujol
Munich – White sausage and pretzel at Wirtshaus zum Straubinger
Montreal – Disco poutine at Deville Dinebar
New Orleans – Oyster po'boy at Emeril's New Orleans
New York City – Porterhouse steak at Keens Steakhouse
Oranjestad – Scallops tempura at The Kitchen Table by White
Paris – Steak frites at Le Relais de l'Entrecote
San Francisco – Roast chicken with bread salad at Zuni Cafe
Shanghai – Double boiled fish maw soup, crab claw, sea whelk in coconut at Jin Xuan
Singapore – Beef buah keluak at Candlenut
Sydney – Wood-roasted moran family lamb at CHISWICK