The first edition of the Mercedes-Benz Fashion Weekend Ibiza runway will take place on Saturday 8 July at Ushuaïa Ibiza Beach Hotel and feature Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual. Mercedes-Benz Fashion Weekend Ibiza is sponsored by L’Oréal París, which will provide the official make-up and hairstyles for the event, and the fine jewellery firm Chopard.
This new event, under the direction of Mercedes-Benz Fashion Week Madrid and its chief executive Charo Izquierdo, is launched with the intention of becoming Spain’s second major fashion event, following in the footsteps of Madrid’s renowned runway. It demonstrates a firm commitment on the part of the Mercedes-Benz car brand to continue growing in the exciting world of fashion. At the same time, the runway is intended to become a key event in the international calendar of Resort collection presentations.
This great new fashion event is organised by Mercedes-Benz Fashion Week Madrid/IFEMA, Mercedes-Benz España and Ushuaïa Ibiza Beach Hotel.
Mercedes-Benz Fashion Weekend Ibiza is sponsored by L’Oréal París, which will provide the official make-up and hairstyles for the event, the fine jewellery firm Chopard, and Air Europa, whose planes will transport the models and designers to Ibiza.
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