ITB Berlin launches marketing alliance with world’s largest Halal tourism trade show in Abu Dhabi
ITB Berlin has announced a marketing alliance with International Travel Week Abu Dhabi (ITW), securing its involvement in the United Arab Emirates. The event is the fastest-growing travel trade show in the Middle East. Following its debut in 2015 it is due to take place for the second time at the ADNEC Exhibition Centre. On 25 and 26 November 2017, the event will be open to both trade and public visitors. ITB Berlin’s involvement includes numerous marketing and promotional activities.
ITW Abu Dhabi is the world’s only trade show to specialise in the needs of the Muslim travel market. The show features a total of five tourism segments and conferences, each targeting a specific audience. They include Halal Tourism, as well as Medical, Shopping, Sports and Family Friendly Tourism. Wonderful Indonesia, the Indonesian Tourist Board, will be the main sponsor in the second year of the event. The Abu Dhabi Tourism & Culture Authority and Convention Bureau, are the event’s host destination partners. ITW Abu Dhabi will also feature a comprehensive Hosted Buyer programme.
According to David Ruetz, head of ITB Berlin, “With its rapid growth and by specialising in Halal tourism, an increasingly important segment, ITW Abu Dhabi is certain to become a major player in the global travel market. We greatly look forward to assisting our colleagues in the Emirates with their marketing and promotional activities.“
“The partnership with the world’s most recognised travel trade show is a huge boost to the ambitions and potential of the event in Abu Dhabi“,Andy Buchanan, spokesman for ITW Abu Dhabi, added. “The main sponsors and other organisations supporting International Travel Week Abu Dhabi are delighted with this news.“
The Muslim tourism market continues to be one of the fastest-growing segments in the global travel industry. According to the MasterCard Crescent Rating Global Muslim Travel Index 2016, in 2015 the market registered 117 million travellers from this religious group. Experts even forecast that by 2020 the market will reach 168 million, with overall spending by Muslim travellers in the region of 200 billion US dollars.