FRANKFURT (D) / BOTTIGHOFEN (CH) - The hotel rating and reservation portal HolidayCheck now deploys personalisation technology from bd4travel, to further optimise its ease of use and the quality of its advice, and thus cater even better to customers’ individual holiday wishes and needs.
HolidayCheck first tested the bd4travel technology in an extensive pilot project. The outcome revealed that bd4travel products and the recommendations based on them boosted sales significantly in the customer segment selected.
bd4travel creates holiday profiles for the travel portal’s users in real time by taking usage data and applying special algorithms. Core elements of these profiles are the prospects’ predicted interests and booking intentions. With this knowledge of user needs, the most suitable offers can be selected and presented within milliseconds – wholly in keeping with HolidayCheck’s corporate vision of finding the perfect holiday for every single holidaymaker.
Other performance criteria – for example, conversion rate and interaction intensity – also registered considerable increases. “In addition to the very positive measurable effects, we can gain completely new insights into the shopping experiences of our holidaymakers. Such insights help us fine-tune our offers and functions for our customers even more,” says Anja Keckeisen, CEO HolidayCheck.
Long-term cooperation with bd4travel has been agreed, meaning that the personalisation technology can go live for more of the portal’s users in the coming weeks. “Because our vision is to be the most holidaymaker-friendly company in the world, it’s self-evident that we use the latest
technologies to understand our customers and give them the best-possible advice. When it comes to personalisation, we believe bd4travel solutions are the best for finding the perfect holiday fast, easily, and in an inspired way,” Anja Keckeisen adds.
Andy Owen-Jones, CEO bd4travel, explains: “HolidayCheck is optimally positioned for deploying personalisation technology thanks to its unparalleled and continuously growing database of user- generated hotel reviews, plus its huge number of users. When unique content and unique users are brought together, the result is a unique shopping experience for every single individual.”
