Hilton has planned a new room category for its full-service brands that brings the fitness center into the guest room. Called Five Feet to Fitness, this new room type includes more than 11 pieces of fitness equipment and accessories which make it convenient for travelers to work out in confidence in their own guest rooms.
Hilton isn’t the first hotel company to include fitness equipment in the guest room. Even Hotels from InterContinental Hotels Group (IHG) has had this feature. However, Hilton’s approach is unique, said Ryan Crabbe, senior director of global wellness for Hilton.
To quote Crabbe, “This room is a really different offering. Five Feet to Fitness is a purpose-built environment. It’s easy to deliver or just place a piece of fitness equipment or accessory into a room, but it’s harder to transform the room so that it actually becomes a credible space for that activity. We could have just thrown everything into a room and placed a cardio bike on a carpeted guest room floor. But we ripped out the carpet and put down performance flooring that you’d find in the world’s best fitness centers.”
Equipment in the room includes all the latest apparatus. Meditation chair and blackout shades are also provided in these rooms.
Amenities include Biofreeze to ease achy muscles, as well as protein and hydration drinks. Phase two of this room category will also include Atmos air filters to purify the air, while phase three may include a brand partnership related to a better sleep experience.
To book one of these new rooms, Hilton generally adds $45 to its best available room rate, and this rate depends on floor level, view, and market. At the moment, Five to Fitness rooms are available for booking at the Parc 55 San Francisco and Hilton McLean Tysons Corner. Hilton expects to soon add more of these rooms to hotels in Atlanta, Austin, Chicago, Las Vegas, New York, and San Diego.
