Cambria Hotels surpasses 100 hotels open and in the pipeline
Cambria Hotel Los Angeles
ROCKVILLE, MD. - Choice Hotels International, Inc. announced aggressive growth and development plans for its upscale brand Cambria Hotels in 2017. Cambria now has 30 hotels open across the United States, and more than 70 in the pipeline. Four hotels have opened in 2017 and 10 more will open by the end of the year. In addition, 18 ground breakings and multiple executed franchise agreements are expected.
Two Cambria properties opened in May, in Los Angeles – LAX and Chicago Loop-Theatre District, following the celebration of two openings in Texas earlier this year in Southlake (Dallas) and McAllen. The Cambria in Newport, R.I. also will be opening soon.
Here are additional details about the recently and soon-to-be open properties:
Cambria Hotel Los Angeles – LAX – The Los Angeles – LAX property opened on May 2, as the first Cambria in California and first of five properties planned for the Los Angeles area. The 152-room upscale property is minutes from Los Angeles International Airport. The property features a modern design that takes its cues from the fashion-forward city that surrounds it, including Mid-century modern accents and exclusive vibrant local artwork reminiscent of 1950s Los Angeles.
Cambria Hotel Chicago Loop - Theatre District – The 22-story, 199-room property opened on May 25 and is the brand's first adaptive reuse project and second hotel in Chicago. Situated above the historic Ford Center for the Performing Arts Oriental Theatre, Cambria repurposed this former office building, matching the landmark status of the property with the aesthetic of the hotel. The hotel is also in the center of the Chicago Loop, an energetic business district, and home to a number of Fortune 500 company headquarters, as well as directly across the street from Block Thirty Seven, a hub of high-end restaurants and local retail outlets.
Cambria Hotel Newport– The 129-room property is within walking distance of Easton's Beach, the iconic Newport mansions, as well as near the Naval Station and a variety of businesses. The hotel offers guests picturesque waterfront views, and opens this month.
"This is an exciting time for Choice Hotels and our upscale segment. We have great momentum with the Cambria brand expanding throughout the country, including on the west coast, in the Midwest and on the east coast," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "The pipeline is the largest that it ever has been, and we will continue to grow the brand in key U.S. markets through our aggressive acquisition of numerous land sites and buildings."
Cambria Hotel Chicago Loop
Choice Hotels is investing more than $450 million in corporate capital investment to expand the Cambria brand, and bring great properties to the right markets faster. This strategy includes identifying and purchasing land and buildings in key urban destinations, and leveraging these locations to secure Cambria franchise agreements. In fact, of the nearly 100 hotels that are currently open and in the Cambria pipeline, a third of these properties are a result of land or a building that was identified and secured through Choice Hotels.
Key downtown, urban locations where Choice Hotels is currently seeking partners includes Denver, Colo.; Austin, Texas, Minneapolis, Minn., Portland, Ore., Seattle, Wash., San Francisco, Calif., and Boston, Mass.
"The Cambria brand is a great investment, offering a strong value proposition for developers. We are providing meaningful levels of capital support for the right projects, enhancing developer returns and allowing them to secure construction debt at competitive terms. On top of that, we deliver all the critical tools and resources to successfully operate an upscale hotel in prime locations," said Mark Shalala, vice president, development, upscale brands, Choice Hotels. "The incredible pace of Cambria's growth is a result of a carefully planned development strategy, and our determination to make a significant impact in the upscale space. Plus, we partner with fantastic developers who recognize this compelling opportunity and share our passion and vision for the Cambria brand and its future."
Additional Cambria openings this year include properties in Dallas, New Orleans and Phoenix Choice Hotels International, Inc. has also signed an agreement with franchise partner Stratus Development Partners, LLC of Newport Beach, CA, to develop a new Cambria Hotel in Napa, California. The four-story, 90-room Cambria property will be located at 320 Soscol Avenue and the main thoroughfare into downtown Napa, the Silverado Trail and Napa Valley.
Expected to open in 2019, the Cambria Hotel Napa is in the heart of California's wine country and one of the premier winegrowing and producing regions in the world, with immediate access the region's top attractions, like the Napa Wine Train, downtown Napa, Oxbow Public Market and the Silverado Trail. The region is home to more than 80,000 acres of vineyards, 400 wineries, acclaimed Michelin-rated restaurants, year-round festivals and many popular activities including hiking, hot-air ballooning, horseback riding, cycling and golfing. For business travelers, this Cambria property is near Napa's top employers, including Napa State Hospital, Universal Protection Services and Napa Valley College. The property is also just a short trip from San Francisco and Silicon Valley with convenient highway access and close proximity to three major international airports.
"We're thrilled to be bringing another Cambria property to California, as the brand continues to expand to the West Coast. The Napa property will be our second Cambria in the region, and is the second project with our partners at Stratus Development Partners, LLC," said Janis Cannon, senior vice president, upscale brands at Choice Hotels. "The Napa Valley area continues to grow as a premier destination for travelers from all over the country, and we look forward to providing guests with an upscale option in the area to meet the needs of the modern traveler."
Like all Cambria Hotels, the property will feature fresh locally sourced food and beverage, serving a menu comprised of local specialties, liquor, wine, and local craft beers, as well as freshly prepared grab-and-go gourmet salads and sandwiches, and a barista bar. The hotel also includes flexible meeting space and a fitness center.
Choice's franchise partner, Stratus Development Partners, LLC, is a full-service real estate firm, specializing in innovative developments. Over the past 18 years, Stratus' principals have successfully entitled, developed, built, and managed more than 26 communities in core markets across California. In January, Stratus also partnered with Choice Hotels and announced the franchise signing of the Cambria Sonoma.
"We couldn't be more excited to again partner with Choice Hotels to develop the Cambria Hotel Napa," said Andrew Wood of Stratus Development Partners, LLC. "Napa Valley is one of the most prominent and well-regarded winemaking regions in the world, and with its location just a short trip away from San Francisco, we look forward to offering both business and leisure travelers an upscale experience at the Cambria Hotel Napa."
Cambria Hotels are designed to provide a unique and distinctive experience with the services and amenities that travelers demand, including casually tailored decor, flexible spaces for meeting or socializing, rooms that are comfortable and composed, and of course, free Wi-Fi, allowing guests to stay fully connected while they travel. The spa-like bathrooms offer contemporary fixtures, refined surfaces and abundant light.