The past 12 months saw EU tourism growing at a pace of 4%, in which the hospitality industry and its 1.8 million small enterprises played a substantial role.
While recognising that digitalisation acts as a driving force for the sector, HOTREC focused its efforts on promoting fair B2B commercial practices in the digital accommodation market, as well as a responsible and fair collaborative economy.
HOTREC also kept supporting its Members to engage into sustainable tourism, e.g. training enterprises to better communicate their services to people with specific needs, reducing food waste, and putting skills at the core of the EU’s agenda; not to forget communicating the benefits of low VAT for job creation and competitiveness in light of the discussions on the VAT regime reform.
