Hilton declared, one of the leading hospitality group, its grand opening of the first-ever Tru – the company’s 5,000th hotel – at Tru by Hilton Oklahoma City Airport.
At a recent statement released by the hotel, this opening comes close on the heels of several other major growth milestones like the opening of the 100th properties in both Greater China and Latin America respectively. Hilton effectively completed the spin-offs of Hilton Grand Vacations and Park Hotels & Resorts in January this year. This capital-light business responds to market conditions, owner needs and evolving customer expectations.
In its history of the hospitality industry, Tru by Hilton has achieved the fastest growing pipeline. The brand with more than 425 hotels in various stages of development has successfully captured approximately 2/3 of all net pipeline growth associated with the midscale segment ever since its launch in 2016 respectively.
To quote Christopher J. Nassetta, the president and CEO said: “For nearly 100 years, Hilton has delivered exceptional hospitality to millions of travelers through our world-class brands and industry-leading innovations. Today we are pleased to celebrate our first Tru by Hilton—a brand we launched with the goal of reinventing the midscale segment by providing guests with a contemporary, consistent and fresh experience at a great value.