Britain is likely to witness a smart tourism boom thanks to the ‘Crown effect’.
This is because fans of the Netfix drama about the Queen and her family are motivated to visit their home in real life, according to a recent study.
Over one fifth of the tourists planning to visit the UK said that television programs including The Crown has actually gone a long way in influencing them to plan trips to this region, as determined by a study of 10,000 vacationers. Barclays had conducted this study.
It found that 63% of international travellers claim to be more interested in visiting the UK that in the last few years.
About 22% of the holidaymakers said that television shows had persuaded them to plan their holidays to Britain, particularly the Australian and Chinese tourists. A further 29% attributed their desire to visit the region inspired by advertising campaigns while 31% claimed that the weaker pound post-Brexit vote had convinced them to think about Britain as a probable travel locale.
Nearly a third of international tourists said that they might visit the UK after the vote.
And, just about 10% said that they had been trying to put it off. Among the homegrown holidaymakers, 30% of the Britons expect to spend a majority of their time in the UK and 39% feel it is a great value for money. The report entitled ‘Destination UK’, indicated that half of the residents of the UK prefer choosing a UK break due to the familiarity of the language, food and travel options that are absolutely hassle-free here.
Mike Saul, head, hospitality and leisure, Barclays said that 2017 seems to be a promising year for the British hospitality sector since more domestic and foreign tourists appear to be quite keen on spending more time here.