Top level training series to return with sessions covering
itinerary planning for well-travelled visitors and universal sales principles
The ATM Travel Agents’ Academy will return to
Arabian Travel Market in 2017 with two half-day sessions on Thursday 27 April,
at Dubai World Trade Centre.
Beginning at 10am
in Hall 1, scheduled topics for the free-to-attend 2017 programme include itinerary
planning,sales training and destination briefings,with a networking break,
refreshments and a course completion certificate for all
delegates.
Simon Press, Senior Exhibition Director, ATM,
said: “The Travel Agents’ Academy atthis year’s Arabian Travel Market is being
held at a timely juncture in the role of travel agents. Travel trends analyst
Skift noted how, a few years back, the digital revolution saw travellers steer
away from human interaction, and yet today, many retail travel agents are
thriving.
“Despite the rapid advances in technology and
the increasingly sophisticated way hotels and destinations present themselves
online, consumers are more internet savvy than ever before. And when faced with
a bewildering array of choice, they now clearly place their trust with an
impartial travel professional, who can offer that personal touch when planning
and booking their travel.”
Tackling one of the most pressing issues for
travel agents, the first session will see Rohit
Bassi, Managing Director of In Learning, return to ATM following an incredibly
popular address at ATM 2016.
This year, Bassi will discuss"Soul of Sales - The Nine Universal
Principles" which includes how to teach travel agents how to build
credibility and connection with clients;howto identify and offer solutions to
clients; negotiation and management techniques; and to manage the
transformation from sale to client relationship.
Bassi, who established InLearning in 2011, is
renowned for teaching a range of key business skills and is the only licensed trainer
for Feel the Fear and Do It Anyway® in the UAE, which builds on the teachings
of the self-development book written by Susan Jeffers.
He has previously consulted for Nielsen, Al Ghurair Iron & Steel, Emirates NBD,
Bayt.com, DFS Logistics, Alshaya, Oracle, EMC, Emaar Hospitality,
Harley-Davidson, HSBC and ADBC.
Following on will be SundarVasudayen,
Principle Consultant atTRS Consulting will share itinerary planning tips for
well-travelled clientslooking for something
unique.
Press said: “This particular session fits very well
with our experiential travel show theme. Travel professionals spend much of
every day selling something that has already been created – a cruise vacation
or a packaged tour. But what about the clients who want a bespoke package?
“More and more travellers nowadays want a planned
trip, but on their terms. Establishing what to recommend, will be a key focus
by TRS Consulting, helping plan creative and stimulating itineraries for
clients.”
A common issue in today’s fast-paced industry,
TRS will outline a number of concepts related to successful itinerary planning,
including the PRIDE Framework, which is based on the focus areas of pace,
routing, interests, detail and energy.
TRS Consulting is the Licensed Training Centre of
The Travel Institute,USA providing internationally recognised professional certifications
encompassing all career stages, from entry level to executive.
The schedule will run twice starting at 10.00
and repeated at 13.30 and will be hosted by Dubai-based trainer and
motivational speaker Dave Crane, who has previously hosted the Dubai
Rugby Sevens and Dubai Desert Rock and Rhythm Festivals, among other events.
Press added: “This is an incredible line up
for ATM 2017 and we look forward to welcoming travel agents to these important
sessions, which we hope will equip them with the skills they need to thrive in the
year ahead.”
To find out more about ATM or register to
attend the Travel Agents’Academy,visit http://arabiantravelmarket.wtm.com/
