ATLANTA – Travelport, a leading Travel Commerce Platform, and Air Canada announced they have signed a new, long-term, full content agreement that establishes a framework for ongoing merchandising, branding, and technology collaboration between the two travel industry leaders. Under the full content agreement, Travelport-connected agencies in over 180 countries, servicing hundreds of millions of consumers around the world, will have real-time access to search, sell, and book Air Canada’s fares and inventory through the Travelport Travel Commerce Platform.
Air Canada will expand its use of Travelport’s industry-leading technology solutions, including Travelport Rich Content and Branding, to display its branded content and ancillaries to travel agencies, enabling them to help their customers make informed travel choices. Travelport will also connect to Air Canada’s API content via the Travelport Universal API and Travelport Agencia, further broadening the choices available to agents.
“Today marks an exciting chapter in the partnership between our two companies by laying the groundwork for us to continue working together on next generation technologies and merchandising solutions that provide travel agents and travelers with the best branded products, best branded services available, and the best branded content in the travel industry,” said Duncan Bureau, Air Canada’s Vice President, Global Sales.
“As only one of a small number of global carriers flying to all six inhabited continents, we look forward to partnering with Travelport and its vast global network of connected agents to fuel Air Canada’s growth and success across the globe.”
Air Canada also recently agreed to use Travelport’s EMD+ technology which allows the airline to process ancillary sales with travel agencies, beginning with Preferred Seats and Advance Seats.
“Air Canada was an early leader in partnering with Travelport to provide enhanced, branded content and ancillaries to our agency customers. This agreement further strengthens our partnership in a manner that promises a robust future with expanded opportunities for Travelport agency customers and their travelers to personalize their unique travel experiences on Air Canada,” said Chris Engle, Travelport’s Vice President Americas, Air Commerce.
