Budget Aviation Holdings Pte Ltd, which owns and manages the SIA Group’s budget airlines Scoot and Tigerair, today announced its intention to pursue a single brand and operating license next year.
The integration is expected to be realised between mid and end 2017, given the full spectrum of commercial, operational and regulatory considerations. This will encompass flight scheduling and connections, as well as touchpoint integration for guests including a common website, contact centre and check-in counters.
Singapore Airlines CEO and Budget Aviation Holdings Chairman, Mr Goh Choon Phong said, “The integration since the establishment of Budget Aviation Holdings has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines, an example being Scoot’s plan to launch its first European service, to Athens, next year. Following a review we have determined that the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers.”
“The Tigerair business, which has an established network and market presence in Southeast Asia, will benefit from the strength of Scoot’s brand for the next phase of its growth. A single brand touchpoint will also enable a more seamless travel experience for guests across our network and allow us to bring Scootitude to more guests in the region.”
