This is an update of our previous post
How to create meaningfulrelationships
with today’s traveller
“Play with Purpose, Leave a Legacy, Live with Love”
5 – 8 December, Cannes
ILTM (International Luxury Travel
Market) 2016 will explore the role of love in the modern luxury landscape. The ILTM Global Forum - which heralds the
beginning of ILTM each year – will this year profile three different
interpretations on the theme of ‘love, loyalty and luxury’ to help those present create
genuine human connections to build loyalty, cohesion and reciprocatedrelationships
with guests. This will be the fifteenth
edition of ILTM: the ILTM Global Forum takes
place at 17.00 on 5 December at the Palais des Festivals et des Congres,
Cannes.
A true red carpet event, the ILTM
Global Forum will also have it’s own dress code – ‘a touch of red’. This is also the largest ever edition of ILTM,
welcoming over 1500 luxury travel suppliers and 1500 hosted buyers from across
the world. Alison Gilmore, ILTM Portfolio Director comments:
“Today’s travellers are becoming more demanding and more empowered,
not only seeking new ways to travel but more meaningful relationships with
hosts. ILTM is where an understanding of
this new breed of luxury travellers takes shape, as well as where the world’s
most exciting travel itineraries are born.”
Hosted by BBC journalist Chris Hollins, the ILTM Global
Forum will take place in three chapters: Chapter One: Legacy - How Love Drives Sustainable
Success will be presented by business consultant and speakerJames Kerr who will
share insights into how the best in the world – from the All Blacks to the navy
SEALs, the Red Arrows to the SAS – harness the power of human contact to create
loyalty, purpose, connection, cohesion and contribution to achieve outstanding
results.
Chapter Two: 21st Century Individualism – a New Era of Luxurysees
Marriott Global Chief Commercial Officer Stephanie
Linnartz answer questions from Chris Hollins on the reaction of travel’s new
super brands to the individualised, anti-brand
mentality of the new affluent traveller.
With loyalty still a two way relationship between client and customer,
what can we learn from them about how to inspire loyalty in today’s empowered
creative class?
In Chapter
Three: Far and Away, political, cultural and psychological speaker,Andrew Solomon will draw from his latest
work, Far and Away, where he explores the unfolding of history,
largely through the people who are creating and being shaped by it. These include former political prisoners,
transgender bartenders, shamans, and dogsled-drivers. His insights are rooted
in intimate stories that reveal common humanity, its guiding principles and the
motivations that lead people to travel.
The business of ILTM takes place over the following three
days, 5 - 8 December when over 1500 luxury travel brands (from established
hotel brands and resorts to private islands, gastronomic experiences, cruises,
spa and safaris meet with a similar number of luxury travel planners, designers
and agents in over 60,000 one-to-one, pre-scheduled, mutually matched business
appointments. Over 80 of the world’s
most elite luxury travel editors will also be hosted at the event to source new
stories and decide their travel features for 2017 and beyond.
For
further information, please see www.iltm.com
