A recent worldwide promotional campaign was launched by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) for travelers to Abu Dhabi. The aim of this campaign is to promote Abu Dhabi as a destination of cultural authenticity. His Excellency Mohamed Khalifa Al Mubarak, Chairman, TCA Abu Dhabi said that Abu Dhabi from the very first provides tourists with wonderful natural environments and is a beautiful combination of ancient and modern wonders. A two-series TV commercial dedicated to GCC and international markets is a part of this campaign and it will be broadcast and run across TV networks, digital channels and in-flight entertainment systems.
Additionally, there will be five promotional videos showcasing Abu Dhabi’s tourism, culture, MICE, events and cruise experiences for tourism stakeholders and these can be used in exhibitions, road shows, and events. These ads and videos have a range of moments and landscapes across 40 locations throughout the Emirates, which include UAE capital cityscapes and landmarks, nature reserves and island resorts, forts and palaces along with wonderful deserts and coastline of Al Gharbia Western Region.
Internationally, the campaign will be launched from November 1, primarily focusing on Abu Dhabi’s core markets of the UAE, India, China, the UK, Germany, USA and the GCC. Strong PR activities will activate other markets. The US market will also be highly prioritized for meetings, conferences and exhibitions.
