“In the past eleven years starting from 2005, ibtm china has become the only state-level MICE international exhibition in China and is a large and successful MICE-dedicated international show in Asia. ibtm china 2016 plays a significant role in building Beijing into an international MICE tourist destination.”
Packed education sessions, over 7000 appointments between buyers and exhibitors and highly popular Innovation Zone .
ibtm china, China’s leading Incentive, Business Travel & Meetings exhibition has confirmed high levels of satisfaction following the event which took place last week at the China National Convention Centre (CNCC) Beijing.
The show, which brought together a broad mix of Chinese, Asian and international MICE suppliers and buyers for two days in Beijing, reported well attended education sessions, some 400 Hosted Buyers from over 49 international destinations as well as 360 exhibitors from 26 countries, representing an increase in international exhibitors and the launch of the Innovation Zone, which made its debut at ibtm china. Lively networking functions hosted by Peninsula Hotel Beijing and China World Summit Wing Beijing, a Shangri-La Hotel also complemented the event programme.
Supporting this, Cao Pengcheng, Deputy Director of Beijing Municipal Commission of Tourism Development (BMCTD) commented during the official ibtm china press conference, “In the past eleven years starting from 2005, ibtm china has become the only state-level MICE international exhibition in China and is a large and successful MICE-dedicated international exhibition in Asia. ibtm china 2016 plays a significant role in building Beijing into an international MICE tourist destination.”
Chris Yan, Director of MICE & Leisure Sales, Greater China, Melia Hotels International said of the experience at the show;
“The quality of Reed’s Events is always good. The quality of buyers is great and staff of ibtm china are very professional and helpful. We’ve been very busy from the opening of the show – great quality appointments.”
Pablo Sismanian, Director of Products and Tourist Destinations of Argentina, Instituto Nacional de Promocion Turistica said; “This has been an amazing show for us, to present Argentinian destinations to the Chinese market has been excellent – thank you!”
