South African Tourism owns and manages two trade show exhibitions Indaba and Meetings Africa. Market access and business growth for African tourism are the two major objectives for the exhibitions.
A Rapid Review on Indaba conducted in 2014 suggested ways in which to enhance the offering moving forward. This included execution strategies to elevate the trade show exhibition and pairing with a strategic partner was one of the options suggested.
SA Tourism in their “Expression of Interest” has asked the firms are requested to submit proposals, in line with a set criteria to demonstrate their suitability as a possible strategic partner. They also issued a technical specification to shortlisted bidders.
The strategic partnership model is not the best option to elevate Indaba and Meetings Africa at present, concluded SA Tourism. Therefore SA Tourism confirms that, through its newly established Exhibition and Strategic Events division, its leading marketing and communications agency, and its exhibitions management agency SA Tourism will deliver Indaba and Meetings Africa into the future.
In 2017 Durban and the province of KwaZulu Natal will host Indaba from 6-8 May. Meetings Africa will be hosted by the city of Johannesburg and the Gauteng province from 28 February to 1 March, 2017. South Africa Tourism will rely on their innovative and passionate tourism industry to make Indaba and Meetings Africa successful, world class events.
