Following the unveiling of a major rebrand, Stratajet have appointed digital agency, ROAST following a competitive pitch process.
Developed by former military officer and pilot Jonny Nicol, the app, which has taken five years to refine, is the first and only software that can provide real-time, accurate prices of private jet flights. Stratajet aims to make flying by private jet a reality for the mainstream traveller and solve the problems of inefficiency and wastage that exist in private aviation.
Ricardo Gato, Stratajet Head of Marketing explained “Stratajet has a very specific target market, and therefore has to be intelligent about getting the offering in front of potential customers. We partnered with ROAST due to the way they utilise market intelligence blended with their technical ability to target the correct consumers, at the right time and place.
I have worked with the team at ROAST for many years, and their continued commitment to generating results is un-paralleled.”
Digital agency ROAST will carry out both natural and paid search for the first real-time private jet booking platform; working closely with the development teams during the upcoming site expansion into international territories, including a US launch later this year.
During pitch phase, Stratajet were looking for a digital agency with a nimble approach to quickly respond to the changing competitive landscape. Gato continued, “ROAST are ideally positioned to activate tactical campaigns at short turnaround to help Stratajet expand in the UK and across other regions.”
Gareth Owen, Managing Director at ROAST, said “Working with Ricardo and his team again is very exciting for us, as he embraces the same attitude towards making smarter and more informed decisions using data and insights.”
The win is the latest in the agency's expansion efforts, following senior hires such as Kate Bath as New Business Director and John Barham as Head of Paid Media. Earlier this year, it also added brands Karhoo and Best at Travel to its roster.
