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TIME Hotels underscores its status as a CSR leader with new
digital platform
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award-winning initiatives inspire community action;
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latest venture sees the group teaming up with
Etihad Airways to help fund schools for underprivileged children in Kenya
UAE-headquartered
hospitality company, TIME Hotels Management, is highlighting the impact it is
making on local and regional communities at Arabian Travel Market 2016 thanks
to an impressive roster of Corporate
Social Responsibility (CSR) initiatives, including the recently-launched
digital platform, Tomorrow’s World (www.tomorrowsworld.ae).
The
forward-thinking website makes it easy for hotel guests, and all those with an
interest in building a better future, to stay updated on ways to make a
difference to the social and environmental landscape in Dubai and beyond.
Launched
in December 2015, the website contains a wealth of information about various
activities and initiatives designed to enhance wellbeing in the workplace,
community and environment. People can even use the portal to donate to special
projects or volunteer their time to worthy causes.
“Over the
years’ TIME Hotels has been involved in a range of activities designed to give
back to and support communities at a local but also on a global stage. Tomorrow’s
World is accumulation of this and a platform to ensure what we do today has a
positive impact on the world, not just tomorrow but for future generations,” said
Mohamed Awadalla, CEO, TIME Hotels.
Extending
its outreach programme beyond the UAE, for the first time, TIME Hotels has
partnered with Etihad Airways on a charity initiative to support the
development of three schools for underprivileged children in the remote areas
of Kakamega County in western Kenya.
The
Likuyani primary school, nursery and special needs boarding schools, which have
a student capacity of 1,700, were handed over earlier this year after a 12-month
program of building repairs and improvement work. TIME raised an impressive
AED10,000 in cash donations for the cause through visitor donations in just
three months.
“Our
overall aim is to add value to people’s lives and the community in general
through a combination of cash or in-kind donations, education and employee
engagement activities,” said Awadalla.
Among
the other activities undertaken by TIME Hotels include The Urban Garden project,
which can be found at TIME Oak Hotel & Suites in TECOM, Dubai, and has
attracted keen interest from organic food enthusiasts across the emirates.
Managed in partnership with Slow Food Dubai, the garden educates people on how
to grow their own herbs and vegetables in a challenging climate. Currently,
thanks to the volunteers that work there, 14 types of vegetables and herbs are
flourishing, with a selection of the harvest available to sample at the hotel’s
restaurants.
More
than 50 team members took part in the three-kilometre-long Walk for Education
organised by Dubai Cares in March 2016, while over 80 walked 3.5 kilometres in
support of breast cancer research at Dubai Marina Walk last October. The
initiatives are an extension of the group’s Wellness Programme, which offers
tailor-made seminars for employees on topics including stress management,
top-to-toe physical health advice and support and nutrition counseling.
TIME
has also participated in a Can Collection Initiative in partnership with
Emirates Environment Group and, so far, has collected 28kg of cans which will
all be recycled and reused.
TIME
Hotels’ flagship property, TIME Oak Hotel & Suites, recently became a
member of the Emirates Green Building Council which was formed in 2006 with the
goal of advancing green building principles for protecting the environment
through the expertise of its members.
TIME
will also be sponsoring Autism Day at the Al Noor Centre for children with
special needs in Al Barsha on the 14th April. The team will distribute
goodie bags to the 270 students at the centre which will include a doll of TIME’s
very own mascot, Alfie.
“We
were recently awarded the Dubai Chamber of Commerce & Industry (Dubai Chamber)
CSR Label Award which was a significant achievement for us. We are very much a
community-focused company that is committed to diversity and equal
opportunities and we look forward to meeting new milestones in our CSR story,”
added Awadalla.
Visit TIME Hotels at ATM 2016 from
25-28 April at Dubai International Convention & Exhibition Centre on Stand
HC0765
