The Association of British Professional Conference Organisers is to assess the true value of Association Conferences in an upcoming roundtable event on the 12th May.The event, which will take place at The Royal Berkshire Hotel between 12 and 2pm, is the first in a series of events working with ABPCO’s accredited University departments to bring together research and how organisers can practically apply it to event planning.
This roundtable event will be led by Leo Jago, a Professor of Hospitality and Events at the University of Surrey.“Association conferences have the capacity to transform individuals, enhance business performance, for example in research and development, and contribute to host destination development,” he commented. “Despite this, the value of association conferences is still often measured based solely on the spending power of delegates who attend them. Not only does this approach grossly undervalue the contribution made by the conferences but it distracts attention from strategies to realise their true potential.
This roundtable will discuss how to assess the true value of association conferences and what practical measures can be introduced to enhance their lasting legacy. Attendees at this workshop will exchange ideas and best practice that will help them to make a clear business case for the events they organise.”
