Starwood plans over 80% portfolio growth in New York

Starwood Hotels & Resorts plans to grow its portfolio in New York from 12 to 22 hotels by the end of 2018 across its Aloft, Element and Four Points brands – an increase of more than 80 percent.

“Aloft, Element and Four Points have never been stronger, and are rapidly expanding across New York, due to the success of the brands’ distinct lifestyle positioning and widespread appeal among today’s international traveler,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “With our tech-forward mindset and innovative programming—a sweet spot in the category— our brands have re-energized the mid-market space and created an unprecedented level of buzz in the development community.”

“Starwood’s portfolio of Specialty Select brandsis growing at a phenomenal rate in New York and throughout New North America,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft, Four Points and Element fill a much-needed niche in the market and are sought out by owners and developers in pursuit of high-caliber global brands with a proven track record of success.”

Upcoming Openings in New York State Include:
Four Points New York Downtown
Aloft Syracuse Inner Harbor - June 1, 2016
Four Points Manhattan Hudson Yards - September 1, 2016
Aloft Long Island City - December, 2016
Aloft New York LaGuardia Airport - February, 2017
Aloft New York Midtown - December, 2017
Four Points Flushing - April, 2018
Element Syracuse Inner Harbor - May, 2018
Element Spring Valley – September, 2018