Dubai, UAE: UAE-headquartered
hospitality company, TIME Hotels Management, has launched a new Corporate
Social Responsibility (CSR) website Tomorrow’s World
to keep hotel guests up-to-date with TIME Hotel’s contribution towards building
a responsible and sustainable business community in Dubai. The online platform
was developed after TIME Hotels was awarded with the CSR Label for 2015 from
the Dubai Chamber of Commerce & Industry (Dubai Chamber) earlier this year.
Tomorrow’s
World is a collective initiative that showcases the various CSR and sustainable
activities carried out by TIME Hotels that enhance wellbeing in the workplace,
marketplace, community and environment.
According
to Mohamed Awadalla, CEO, TIME Hotels: “Tomorrow’s World brings together all
manner of entities and local communities to ensure the world which our children
will inherit is alive and well. This platform works towards ensuring, not just
a better world, but a better tomorrow as well.”
As an
official member of ‘Engage Dubai’, a Dubai Chamber initiative that brings
together an international network of businesses and community organisations
that collaborate to support the development of healthy and sustainable
communities by increasing the quality and quantity of employee volunteering in
their local communities, TIME Hotels sets an example on how to facilitate
effective sustainable development in the wider community.
“TIME
Hotels is committed to employee learning and development activities as this has
proven to be an effective tool to boost staff moral and motivation by
encouraging them to make a real difference in communities we operate in. It is
fantastic to see our team members get behind all of our CSR activities with
enthusiasm and commitment,” said Awadalla.
Extending
their outreach programme beyond the UAE, TIME Hotels have partnered with Etihad
Airways with a charity initiative supporting the development of the Lukiyani
School in Kenya. Employees and guests are able to contribute in the form of
cash donations to the project through Etihad Airways.
Health
and wellness in the workplace is another cornerstone of the group’s corporate
goals as the 561 Dubai-based employees attend tailor-made seminars that
includes stress management, top-to-toe physical health advice and support, and
nutrition counseling. In
line with this, more than 80 team members walked 3.5 km in support of breast
cancer research this October in Dubai that saw 300km added to the TIME Hotel’s
safe and sound pledge to reach 50,000km in total.
The
group has been a market leader in environmental initiatives and has partnered
with Slow Food Dubai on a new community outreach project ‘The Urban Garden’, to
encourage and teach people about growing their own herbs and vegetables in the
challenging conditions of the UAE. Currently, 14 types of vegetables and herbs
are to be found in the nursery at the TIME Hotel in Tecom.
TIME
Hotels’ community outreach programme focuses on adding value to people’s lives
and the community in general through a combination of cash or in-kind
donations, education and employee engagement activities.
Hotel guests can visit
the Tomorrow’s World (http://tomorrowsworld.ae)
website to find out how to donate or to volunteer their time.
For
more information, please log onto http://www.timehotels.ae/ .
