SAN SALVADOR, EL SALVADORS - The country branding campaign for Honduras was recognized by Estrategia & Negocios magazine at an event Tuesday in El Salvador that honored the top 100 marketing strategies in Central America in the Caribbean for 2015.
The Honduras country branding contest was launched in March to foster national connection to the new country brand and its corresponding symbol. The communications effort included outreach to the Honduran population to submit ideas for the brand design and to vote from among the options of what would come to represent their homeland in various promotional materials. A key component of the Honduras branding project was involving the nation in every phase of the creative process.
The campaign consisted of more than 160 designs submitted from around Honduras. From the wide-ranging pool of creative entries, ten finalists were selected. The winning submission ultimately selected is an artistic rendering featuring waves representing both Honduras' geography and the mythical Horn of Plenty. It is meant to evoke connections to the national shield and represent Honduras's diversity and inherent richness.
"The successful Honduras country brand project is a result of a public-private partnership. The country branding identity contest was launched jointly by the Government of Honduras and the National Investment Council to show the world and to show our people the immense talent Honduras has to offer," said Hilda Hernandez Alvarado, strategy and communications ministerial advisor for Honduras. "We also sought to find a way to visually represent Honduras's richness and promise for tomorrow."
Building upon the new visual identity element that resulted from the unique and inclusive national branding initiative, Honduras is positioning itself to the world as a top tourist destination, a source of high quality manufacturing and attractive conditions for international investment. The recognition at the Estrategia & Negocios event serves as an endorsement of the attractiveness of the ongoing international positioning campaign.
