LeisureLink releases the 7 Deadly Sins of Distribution eBook for vacation rental owners and managers

SALT LAKE CITY, UT – A new resource is now available for vacation rental managers and owners to discover the most effective online distribution strategies. The new LeisureLink eBook, “7 Deadly Sins of Distribution,” offers best practices to achieve better online travel agency (OTA) rankings for a competitive advantage in a crowded marketplace.

Avoiding the “7 Deadly Sins of Distribution” will put vacation rental managers on the path toward smart distribution, which means optimal positioning on OTA’s and increased bookings from the most profitable travelers.

There is distribution, and then there is smart distribution. On its own, a distribution tool will substantially increase occupancy simply by virtue of automation; however, using a distribution tool wisely can also mean ADR increases as well as higher OTA rankings and overall greater visibility. However, what is smart distribution? Ultimately, it is the human element. In other words, the strategy. It is the combined power of channel reach + product appeal + OTA positioning. It’s part marketing, part revenue management.

“7 Deadly Sins of Distribution,” which includes an overview of:

• Why it’s time to move away from the minimum 7 day stay
• How stagnant pricing strategy costs you bookings and money
• When it comes to OTAs, how vacation rentals can find strength in numbers
• Why too few reviews will turn off travelers and OTAs
• Using promotions to win with distribution channels and travelers
• If your images do not speak to the guest, they move along
• Why smaller facilities may feel the direct impact of revenue management even more than larger counterparts.

LeisureLink helps vacation rental companies maximize bookings online, offline, anywhere. Through industry leading online connectivity tools, such as distribution, yield management, and booking engines, LeisureLink drives better lead conversion without the time-consuming work of managing multiple extranets. Offline, Leisurelink’s reservation services streamline the front-desk, ensuring that travelers booking over the phone are not overlooked. LeisureLink also offers a booking engine and reservation services that maximize conversions and provides the industry’s most powerful platform to deliver more bookings and better outcomes.