Asia-Pacific’s leading international MICE event opened Tuesday at the Bangkok Convention Centre at CentralWorld Bangkok, Thailand. The 2015 edition sees a growth of 14% in exhibitors’ participation, with sponsorship engagements increasing by more than 40% over 2014. Featuring one of the largest CVB collections in the region, IT&CMA has once again delivered a truly global showcase of Convention Visitor Bureaus.
The international presence is witnessed by the entrance of new European, Middle Eastern and North Asian bureaus like Berlin, Geneva, Lucerne, Zurich, Dubai and Jeju, while returning destinations Switzerland, Philippines, Macau and India are making a statement with an event bigger showing this year. They are joined by all the leading Asian MICE destinations including Korea, Malaysia, Indonesia, Taiwan, Sabah and Thailand. This consolidates IT&CMA position as the must-attend MICE-focus event in Asia.
Ralf Ostendorf, Director Market Management of Berlin Tourismus & Kongress GmbH explained the motivation behind exhibiting at IT&CMA 2015 for the first time, “Our first experience with IT&CM Events was at IT&CM China earlier in Shanghai this year, and it proved to be a successful show for us. We are looking forward to the same success at IT&CMA 2015, as we see a lot of potential for Berlin as a MICE destination in Asia.”
